When you purchase an image from AfroStocker, you are not just buying a photo — you are buying the right to use it in a specific way. Understanding the difference between our three licence tiers will help you choose the right option for your project and avoid any legal complications.
Here is a complete breakdown of AfroStocker’s three licence types: Editorial, Commercial, and Premium.
What is an Image Licence?
An image licence is a legal agreement that defines how, where, and for how long you can use a photograph. When you purchase a licence from AfroStocker, you receive the right to use the image according to the terms of that licence. The photographer retains copyright at all times.
Using an image without a proper licence — even for a blog or social media post — constitutes copyright infringement and can result in legal action. Always license the images you use.
Editorial Licence — $14.99
What it covers
The Editorial licence is designed for non-commercial, informational use. It is ideal for:
- News articles and press coverage
- Educational materials and textbooks
- Personal blogs and non-monetized websites
- Non-profit publications
- Academic research and presentations
- Social media posts that are not promotional
What it does not cover
- Commercial advertising
- Product packaging
- Paid promotional content
- Merchandise for sale
Who should choose Editorial?
Journalists, bloggers, educators, researchers, and non-profit organizations. If you are writing an article about African cuisine and need an authentic food photo to illustrate it, the Editorial licence is the right choice.
Commercial Licence — $29.99
What it covers
The Commercial licence gives you the right to use the image for business and promotional purposes. It is the most popular choice for brands and agencies. Use cases include:
- Company websites and landing pages
- Social media advertising and sponsored posts
- Marketing campaigns and brochures
- Email newsletters
- Digital advertising (display ads, banners)
- Restaurant menus and promotional materials
- App interfaces and digital products
What it does not cover
- Broadcast television or streaming
- Large-scale print runs (over 500,000 copies)
- Merchandise for resale
Who should choose Commercial?
Brands, marketing agencies, restaurants, food companies, NGOs, and any business that wants to use authentic African photography in their communications. If you are running a social media campaign featuring African food or culture, the Commercial licence is what you need.
Premium Licence — $79.99
What it covers
The Premium licence is our most comprehensive offering, designed for high-visibility and large-scale use. It covers:
- Broadcast television and streaming platforms
- Large print runs (unlimited copies)
- Outdoor advertising (billboards, transit ads)
- Product packaging and merchandise
- Book covers and magazine covers
- Film and documentary production
- Corporate annual reports
- Exhibition and gallery display
Who should choose Premium?
Television producers, documentary filmmakers, publishers, large corporations, and advertising agencies working on high-budget campaigns. If your image will appear on a billboard, in a TV commercial, or on the cover of a book, the Premium licence is the appropriate choice.
Comparison Table
| Use Case | Editorial $14.99 | Commercial $29.99 | Premium $79.99 |
|---|---|---|---|
| Blog / Article | ✓ | ✓ | ✓ |
| Social Media (non-commercial) | ✓ | ✓ | ✓ |
| Website / Landing Page | ✕ | ✓ | ✓ |
| Paid Advertising | ✕ | ✓ | ✓ |
| Email Campaign | ✕ | ✓ | ✓ |
| Product Packaging | ✕ | ✕ | ✓ |
| Broadcast / TV | ✕ | ✕ | ✓ |
| Billboard / Outdoor | ✕ | ✕ | ✓ |
| Merchandise for sale | ✕ | ✕ | ✓ |
Image Packs — Best Value for Multiple Images
If you need more than one image, our image packs offer significant savings:
- Discovery Pack — $49: 10 images with Commercial licence
- Gastronomy Pack — $89: 25 images with Commercial licence
- Studio Pack — $199: 60 images with Premium licence
How the Download Works
All AfroStocker images are delivered digitally. After completing your purchase via PayPal, you will receive an email with a secure download link. The link is valid for 72 hours and allows up to 5 downloads. Images are delivered in full HD resolution, ready for print and digital use.
Have questions about which licence is right for your project? Contact us and we will be happy to advise you. You can also review the full licence terms and conditions on our Licences page.
Ready to find your image? Browse the AfroStocker collection.
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